PORTFOLIO
Ad Design: Magazine
Designer Tracy Southard has created numerous advertisements for a wide range of industries that have been published in national magazines, including Better Homes & Gardens, Coastal Living, Family Circle, Family Fun, Golf Magazine and US Airways Magazine and regional lifestyle magazines, including Baltimore Magazine, Baltimore Bride Magazine, Chesapeake Life, Delaware Beach Life, Delaware Today, Eastern Shore Golf Magazine, Fish On Magazine, The Metropolitan Magazine, Whats Up? Annapolis, What's Up? Eastern Shore and White Marlin Open Magazine, among others. Print ads can also be repurposed and optimized for online and social media.
For a directory of local media outlets for Ocean City, Maryland and the Delaware beaches, including magazines, newspapers, vacation guides, dining guides, newsletters, recreation guides, publications and more: visit: oceanwilddesign.com/localmedialinks.html
PARK PLACE JEWELERS
Magazine advertisements for Park Place Jewelers — a full-service jeweler and jewelry destination store offering a vast selection of designer bridal jewelry and engagement rings. Plus, nautical and sea life offerings and several coveted designer collections. Their two retail stores are located in Ocean City and West Ocean City, MD and they ship nationwide. Visit: parkplacejewelers.com
Designed with a heart theme, these magazine ads were created for Park Place Jewelers to showcase several of their select heart-inspired pieces for Valentine's Day.
PENINSULA PLASTIC SURGERY
Magazine advertisements for Peninsula Plastic Surgery — a truly comprehensive plastic surgery center with highly-skilled board-certified plastic surgeons, an on-site certified operating room, a time-tested laser center and a medical spa. Locations in Salisbury and Berlin, MD and Millsboro, DE. Visit: penplasticsurgery.com
Designed around seasonal themes, this magazine advertisement campaign highlights Peninsula Plastic Surgery's spring, summer, autumn and winter specials and events, including: cosmetic seminars, injectable events, laser treatments and breast augmentations as well as their custom combinations of cosmetic procedures.
THE CENTER FOR AESTHETIC SURGERY
Magazine advertisements for The Center for Aesthetic Surgery — offering breast augmentations, face lifts, rhinoplasties, reconstructions, liposuctions, tummy tucks, hand surgeries, a skin cancer program and more. Located within the same 6,600 sq.ft. medical building and office complex as Peninsula Plastic Surgery, The Center for Aesthetic Surgery features a 1,600 sq.ft. ultra-modern, on-site certified operating room and is Delmarva’s only plastic surgery center that is both accredited by AAAHC & certified by Medicare. Experience convenience, privacy, comfort and excellent care. Located in Salisbury, MD. Visit: penplasticsurgery.com
RENAISSANCE MED SPA
Magazine advertising campaign for Renaissance Med Spa — a medical spa offering the latest non-invasive medical aesthetic procedures in a relaxing, professional environment — helping clients look and feel their best. Located at Peninsula Plastic Surgery in Salisbury and Berlin, MD and Millsboro, DE. Visit: yourrenaissancemedspa.com
CANALFRONT BUILDERS
Magazine advertising campaign for Canalfront Builders — a custom home builder offering high-performance home design and build services for the coastal resort communities of Sussex County, Delaware. They specialize in building healthy homes that are designed well beyond the code. Located in Lewes, DE. Visit: canalfrontbuilders.com
MONTGOMERY FINANCIAL
Magazine advertisements for Montgomery Financial — an independent, fiduciary investment advisory firm whose mission it is to coach people to help them achieve 'True Peace of Mind' with their investments. Visit: mfswealth.com
SEACRETS
Featuring impressive property shots as backdrops, magazine advertisements were designed for Seacrets focusing on their relaxed, Jamaican-style atmosphere on the bay. Seacrets is a lively waterfront restaurant and nightspot with the area's best live entertainment, several bars and dance floors, tropical cocktails, and Caribbean-inspired dining. Located in Ocean City, MD. Visit: seacrets.com
SEACRETS DISTILLING COMPANY
Magazine advertisement for Seacrets Distilling Company — "Maryland Rum Distillery Of The Year" and the first distillery in Worcester County since the 1930s produces an award-winning line of premium, handcrafted Seacrets Spirits. They also offer "behind-the-barrels" guided tours of their prohibition-era themed distillery. Located at Seacrets in Ocean City, MD. Visit: seacretsdistilling.com
OCEAN 98
Magazine advertisements for Ocean 98 WOCM — an "Irie Radio" station broadcasting live from Seacrets and playing the best new music and the best of rock. Home of The Rude Awakening Show with BullDog. Located in Ocean City, MD. Visit: ocean98.com
THE WINDROW GROUP
Some of many magazine advertisements published in local Ocean City and coastal Delaware publications for The Windrow Group — the local real estate experts at helping people "Invest in the Beach Lifestyle" and making their dream of buying or selling a home in coastal Maryland or Delaware come true. Locations in Ocean City, MD and Bethany Beach, DE. Visit: thewindrowgroup.com
OCEAN PINES ASSOCIATION
Magazine advertisements for Ocean Pines Association, the homeowners association for Ocean Pines, MD — a premier residential community with over 9 miles of waterfront property on 3,000 acres of wooded areas. Offering amenities throughout the community including a yacht club, a beachfront property in Ocean City and a championship golf course and clubhouse ...that serve as catering venues for weddings and special events. Visit: oceanpines.org
OCEAN PINES YACHT CLUB
Advertisement for Ocean Pines Yacht Club — a waterfront venue with catering and dining facilities, a casual-to-elegant eatery, indoor/outdoor seating, a stunning ballroom, bridal and groom suites in addition to a spacious outdoor patio with fire pits, bandstand, tiki bar and swimming pool ...all overlooking the Isle of Wight Bay and skyline of Ocean City, MD. Visit: opyachtclub.com
THE BRACE PLACE
Magazine advertising campaign for The Brace Place — the office of Dr. James M. Crouse, offering outstanding, affordable orthodontic care to children, teens and adults. Located in Salisbury, MD. Visit: drcrousesbraceplace.com
KYLE EDWARD FINE JEWELRY
Magazine advertising campaign for Kyle Edward Fine Jewelry — a jewelry studio specializing in custom pieces made in-house and featuring a personal line of fine jewelry from talented goldsmith Kyle Bounds, as well as other hand-selected pieces. Located in Salisbury, MD. Visit: kyleedwardfinejewelry.com
(Photography by Grant L. Gursky)
PKS INVESTMENT ADVISORS
Magazine advertising campaign for PKS Investment Advisors — business advisors and financial planners with locations in Salisbury and Ocean City, MD and Lewes, DE. Visit: pksadvisors.com
(Staff portrait photography by Grant L. Gursky)
ATLANTIC DENTAL COSMETIC & FAMILY DENTISTRY
Magazine advertising campaign for Atlantic Dental Cosmetic & Family Dentistry — a full-service dental office with a spa-like atmosphere offering comprehensive care and the finest in cosmetic, neuromuscular and family dentistry. Located in West Ocean City, MD. Visit: atlanticdental.com
(Staff portrait photography by Grant L. Gursky)
CRABS TO GO
Magazine advertisements were designed for Crabs To Go — a Maryland seafood market that has earned a reputation for the tastiest crabs in the state. They offer a full menu of fresh and prepared seafood selections, including fresh fish daily, steamed shrimp and clams, oysters, homemade crabcakes ...plus, platters, sandwiches, wraps & much more. Located at the corner of Rt. 50 & 589 in Berlin, MD. Visit: crabstogo.com
SEASIDE VACATIONS & SALES
Ads were designed for Seaside Vacations & Sales showcasing their vacation rental properties and highlighting their personal attention, superior customer service and concierge service. They offer vacation rentals and real estate sales from Chincoteague Island, Virginia to Ocean City, Maryland. Visit: seasidevacations.rentals
HOLT FURNISHINGS
Magazine advertising campaign for Holt Furnishings — a furniture retailer that specialized in coastal style, resort furnishings in Millsboro, DE.
LILAC CLOTHING COMPANY
Magazine ads were designed for Lilac Clothing Company — a juniors and womens clothing and accessories boutique with a hand-selected collection of clothing for all body types, including dresses, rompers, tops, bottoms, denim, swimsuits and more. Pus, a unique, curated selection of accessories, including jewelry, hats, purses, sunglasses, home decor and more.
TIPSY TIKIS
A magazine ad was designed for Tipsy Tikis tiki bar boat cruises — the ultimate party boat and the area's only alcohol-inclusive tiki bar boat tour. Great for any occasion where you want a private boat experience and relaxed atmosphere with an island feel. Locations in Ocean City and West Ocean City, MD. Visit: tipsytikis.com
IMPACT HOME TECHNOLOGY
Magazine advertising campaign for Impact Home Technology – a full-service home technology company offering home automation systems, surround sound system installation, home entertainment systems, TV installation and more. Located in West Ocean City, MD. Visit: impactaudiovideo.com
THE BROOKLYN BAKING BARONS
Magazine advertisement for The Brooklyn Baking Barons – a bakery and online shop specializing in honey whiskey cakes.
(Photography by Grant L. Gursky)
OCEAN CITY HOTEL-MOTEL-RESTAURANT ASSOCIATION
The Ocean City Hotel-Motel-Restaurant Association tourism campaign featured a series of print ads running in national and regional lifestyle magazines, including Better Homes & Gardens, Coastal Living, Family Circle and Family Fun, among many other local trade publications. Geared toward promoting year-round tourism in Ocean City, Maryland, this advertising campaign spoke to a variety of audiences from families and couples to golfers and vacationers of all ages. Visit: ocvisitor.com
MAGAZINE EDITORIALS
PARK PLACE JEWELERS
Magazine editorials and advertorials were designed for Park Place Jewelers — since 1996, this family-owned jewelry store has been helping those who are celebrating engagements, weddings, birthdays, anniversaries and other special events select the perfect item for the occasion. Locations in West Ocean City, MD and on the Ocean City Boardwalk. Visit: parkplacejewelers.com
BETHANY RESORT FURNISHINGS
Magazine advertising campaign and editorial feature were created for Bethany Resort Furnishings — a full-service interior design center and furniture retailer specializing in coastal style, resort furnishings. Located in Bethany Beach, DE. Visit: bethanyresortfurnishings.com
(Photography by Grant L. Gursky)